| 7:58 pm |
ready2spark: |
Evening all! Welcome 2 our 1st chat! Take a moment 2 intro urself (name, location, company, role) + anything else interesting #smbookclub |
| 8:00 pm |
ready2spark: |
I'll be ur moderator for the eve. Lara from ready2spark.com, Toronto, branding + sm consultant #smbookclub |
| 8:00 pm |
IvetteMarques: |
Ivette, Tallahassee, FL, Sr. Acct Exec./media buyer #smbookclub |
| 8:00 pm |
psalinger: |
@ready2spark Hi, Paul Salinger, VP of Marketing for Oracle - here in California #smbookclub |
| 8:01 pm |
ready2spark: |
{mod} I hope ever1 had a chance 2 read Chap 1: Putting the Public back in Public Relations #smbookclub |
| 8:01 pm |
MichelleBerkey: |
Hey all! Michelle...near Nashville, TN...owner of a promotional products company #smbookclub |
| 8:01 pm |
ready2spark: |
@missmotorcade You're welcome to participate in the chat even if u don't have the book yet. #smbookclub |
| 8:02 pm |
ValerieSimon: |
Valerie SVP BurrellesLuce, host of the new monthly #PRStudChat. Excited to be watching #smbookclub |
| 8:02 pm |
ready2spark: |
@pkerwood Are you joining our chat this eve? #smbookclub |
| 8:02 pm |
ValerieSimon: |
RT @ready2spark: {mod} I hope ever1 had a chance 2 read Chap 1: Putting the Public back in Public Relations #smbookclub |
| 8:03 pm |
psalinger: |
@ready2spark having problems with tweetcaht, so hopefully this will work #smbookclub |
| 8:03 pm |
pkerwood: |
hi all I'm Peter head of marketing for events at Madame Tussauds in London England #smbookclub |
| 8:03 pm |
ready2spark: |
{mod} Welcome everyone! I'm hoping that most know 2 join us in http://www.tweetgrid.com #smbookclub |
| 8:03 pm |
lisalarter: |
Lisa fr Ottawa, own @parlezwireless and Lisa Larter Consulting (sm, wireless and sm biz consulting) #smbookclub |
| 8:04 pm |
ready2spark: |
{mod} Q1 for the eve: Why is traditional PR broken? #smbookclub |
| 8:05 pm |
psalinger: |
I'm searching for #smbookclub live on TweetGrid Search - http://bit.ly/1s97S1 |
| 8:06 pm |
psalinger: |
@ready2spark like traditional mktg, PR has gotten bogged down in one way communication and stopped listening to "public" #smbookclub |
| 8:06 pm |
MichelleBerkey: |
book didn't said quite this way...but because the business/media/social environment that we do PR in has changed #smbookclub |
| 8:06 pm |
ready2spark: |
One quote from the book: 'many assoc it with spin, hype or pure BS'. Agree/disagree? #smbookclub |
| 8:07 pm |
Steve_Sanchez: |
Hi everyone! Steve from Harrisburg, PA and Marketing Director for @theJDKgroup #smbookclub |
| 8:08 pm |
psalinger: |
@ready2spark yes, agree, goes to the trust issue and whether ppl believe or trust "PR" #smbookclub |
| 8:08 pm |
ValerieSimon: |
@MichelleBerkey yes the focus is how PR is changing.& that the change in PR is for the better #smbookclub |
| 8:09 pm |
ready2spark: |
Interesting - so 1 comment based on changing 'public' + other re changing media. Which has been stronger? #smbookclub |
| 8:09 pm |
ready2spark: |
@Steve_Sanchez Hi Steve! Welcome. Twitter is a bit slow tonight. Q1: Why is traditional PR broken? #smbookclub |
| 8:10 pm |
pkerwood: |
Trad PR is broken because 'Broadcasting ur ?message? 2 ur audience with 'Top Down' P.R. campaigns no longer works in new media #smbookclub |
| 8:11 pm |
IvetteMarques: |
@ValerieSimon totally agree. We do need more PR professionals on board w/new PR 2.o #smbookclub |
| 8:11 pm |
psalinger: |
@ready2spark it seems like they go hand in hand. as media/tech changes and public has more acess, then that drives change #smbookclub |
| 8:11 pm |
ValerieSimon: |
@ready2spark Re Q1 As the book points out, many company execs din't understand the diff btwn PR and GOOD PR #smbookclub |
| 8:11 pm |
ready2spark: |
@PRtini is absolutely right. We'll address day/time at the end of the chat, so be sure 2 weigh in. #smbookclub |
| 8:12 pm |
ready2spark: |
@IvetteMarques Curious PR 2.0 adoption in the US. I understand it's been slow in Canada. #smbookclub |
| 8:13 pm |
ready2spark: |
{mod} Q2: So how does SM fix these problems? #smbookclub |
| 8:13 pm |
lisalarter: |
@ValerieSimon nor between advertising and good PR, lack of belief, lack of budgets esp for SMB market #smbookclub |
| 8:14 pm |
pkerwood: |
#smbookclub |
| 8:14 pm |
lisalarter: |
@ready2spark do you think PR 2.0 will allow SMB market to better leverage PR? #smbookclub |
| 8:14 pm |
IvetteMarques: |
@ready2spark I think a lot of people are excited about it and eager to learn. Definitely a learning process, always changing. #smbookclub |
| 8:15 pm |
psalinger: |
@ready2spark I'm not sure it's clear yet that SM "fixes" these problems, but it does open avenues for listening and dialogue #smbookclub |
| 8:15 pm |
Steve_Sanchez: |
PR has become broken because many pr profs have not embraced the humanizing of the industry & don?t strive to become ?allstars.? #smbookclub |
| 8:16 pm |
lisalarter: |
@ready2spark I think it creates an opportunity for SMB to particpate and better understand PR #smbookclub |
| 8:16 pm |
pkerwood: |
@ready2spark @IvetteMarques in the UK PR 2.0 adoption is very very slow - I think we are at least 12 months behind the US #smbookclub |
| 8:16 pm |
IvetteMarques: |
@ready2spark "PR 2.0 is shift from pitching 2 participating, from selling a story 2 telling a story." We need to adopt this. #smbookclub |
| 8:16 pm |
psalinger: |
@ready2spark it seems like there is much for PR pros to learn still and change in terms of mindset on their role and cust engage #smbookclub |
| 8:17 pm |
lisalarter: |
@psalinger I think it makes PR accessible where traditional PR has a price tag many biz cant afford (perceived) #smbookclub |
| 8:17 pm |
psalinger: |
RT @IvetteMarques: PR 2.0 is shift from pitching 2 participating, from selling a story 2 telling a story. need to adopt this. #smbookclub |
| 8:18 pm |
IvetteMarques: |
@pkerwood what are some common practices in the UK? How do they relate to concepts in book? #smbookclub |
| 8:18 pm |
lisalarter: |
RT @IvetteMarques: @ready2spark PR 2.0 is shift from pitching 2 participating, from selling story 2 telling a story. #smbookclub |
| 8:18 pm |
psalinger: |
@lisalarter very true. for smaller companies, this is a great entry point into effective PR using a social mindset #smbookclub |
| 8:18 pm |
MichelleBerkey: |
@ready2spark I don't think SM itself fixes it...but ppl willing to engage (good word Paul) creates new opportunities 2 succeed #smbookclub |
| 8:19 pm |
MichelleBerkey: |
it definitely levels the playing field for smaller companies (yay!) #smbookclub |
| 8:19 pm |
cherissef: |
Nice to jump in on #smbookclub. Sorry I am late! #smbookclub |
| 8:20 pm |
psalinger: |
@lisalarter 1thing small companies can really do is not get stuck in the PR agency rut, but to experiment on their own and learn #smbookclub |
| 8:20 pm |
Steve_Sanchez: |
SM provides an outlet to form personal relationships, which builds credibility. #smbookclub |
| 8:20 pm |
IvetteMarques: |
@MichelleBerkey it is definitely about engaging people and not spamming info in hopes it will stick #smbookclub |
| 8:21 pm |
ready2spark: |
{mod} How will the role of PR change in PR 2.0? #smbookclub |
| 8:21 pm |
PinkDeb: |
egads i am here - and I read! stuck at work late #smbookclub |
| 8:21 pm |
ValerieSimon: |
@MichelleBerkey That was one of my biggest takeaways. SM creates opportunity, To listen, to engage & to take actions #smbookclub |
| 8:22 pm |
lisalarter: |
@psalinger absolutely, its about building relationships + engaging the client. SMB can build in house PR if skillful #smbookclub |
| 8:22 pm |
ready2spark: |
Welcome @PinkDeb @cherissef #smbookclub |
| 8:23 pm |
ready2spark: |
@MichelleBerkey Are you referring strictly to low/no cost, or in other ways? #smbookclub |
| 8:23 pm |
psalinger: |
@ready2spark role could change from broadcaster to engaged brand evanglist intent on building relationships #smbookclub |
| 8:23 pm |
IvetteMarques: |
@ready2spark we need to be open to conversation, listening, engaging people and talking to those who truly want to listen. #smbookclub |
| 8:23 pm |
lisalarter: |
@Steve_Sanchez yes this is the lost ingredient in client experience. SM allows for this better and cost effectively #smbookclub |
| 8:24 pm |
lisalarter: |
@ValerieSimon and to solve problems and to learn what your competition does right and wrong #smbookclub |
| 8:25 pm |
ValerieSimon: |
RT @psalinger: @ready2spark role could change from broadcaster to engaged brand evanglist intent on building relationships #smbookclub |
| 8:26 pm |
lisalarter: |
@ready2spark word of mouth, client testimonials or trashing will make all biz more aware of managing PR 2.0 #smbookclub |
| 8:26 pm |
cmortensen: |
Just got home...trying to catch up #smbookclub |
| 8:26 pm |
cherissef: |
@ready2spark The role will change because we will be able to engage more. #smbookclub |
| 8:26 pm |
ready2spark: |
Transparency has been a big issue w/ PR cos playing in SM. Why have companies failed? #smbookclub |
| 8:27 pm |
Steve_Sanchez: |
@ready2spark PR vs PR 2.0 "Speaking in messages vs. genuine conversation related to subject matter" #smbookclub |
| 8:27 pm |
cherissef: |
@ready2spark and the focus is communicating with and not to...interaction is key! #smbookclub |
| 8:27 pm |
psalinger: |
@ready2spark one key thing is understanding the limitations of PR to actually provide trusted news now, so role needs to adapt #smbookclub |
| 8:27 pm |
MichelleBerkey: |
@ready2spark thinking about that...also in credibility, resources, staff involvement, but much of that can trace back 2 cost #smbookclub |
| 8:28 pm |
IvetteMarques: |
So true. RT @Steve_Sanchez: @ready2spark PR vs PR 2.0 "Speaking in messages vs. genuine conversation related to subject matter" #smbookclub |
| 8:28 pm |
psalinger: |
@ready2spark most companies still think they can control the message, that transparency is risky, but control is history #smbookclub |
| 8:29 pm |
lisalarter: |
@ready2spark big companies are not agile enough to engage and take seriously. TELUS updated twitter last in May? #smbookclub |
| 8:29 pm |
ready2spark: |
@psalinger Do u think PR profs can sell expanding their roles {community builders + customer evangelists} to their customers? #smbookclub |
| 8:29 pm |
pamelaweir: |
Great conversation happening in #smbookclub Just catching up. |
| 8:29 pm |
JaredGolberg: |
Great question! RT @ready2spark Transparency has been a big issue w/ PR cos playing in SM. Why have companies failed? #smbookclub |
| 8:30 pm |
PinkDeb: |
relationship building and conversations are key. trust, interaction, influence and the momentum seems really to be buildng #smbookclub |
| 8:30 pm |
cmortensen: |
What I love most about not only this book but the whole era now is it is about being RELEVANT #Smbookclub |
| 8:30 pm |
lisalarter: |
RT @cmortensen: What I love most about not only this book but the whole era now is it is about being RELEVANT #Smbookclub #smbookclub |
| 8:31 pm |
pkerwood: |
@Steve_Sanchez & PR v PR 2.0 - News Releases Vs. Engaging with communities #smbookclub |
| 8:31 pm |
ValerieSimon: |
Great conversation on Chapt. 1 of "Putting the Public Back in Public Relations" happening now at #smbookclub #pradvice |
| 8:31 pm |
psalinger: |
@ready2spark actually, I wonder if the role of PR agencies is at risk regardless and more cos are doing this on their own #smbookclub |
| 8:32 pm |
lisalarter: |
@ValerieSimon you can be the biggest PR voyeur in the world if you search the right keywords #smbookclub |
| 8:32 pm |
ready2spark: |
4 those of us who've been partcpting in SM for yrs the notions of engagmnt, listening, etc r well rooted. Do clients understand? #smbookclub |
| 8:32 pm |
pkerwood: |
@lisalarter absolutely PR v PR 2.0 - Spin Vs. Relevance #smbookclub |
| 8:33 pm |
ready2spark: |
Who would agree? RT @psalinger: I wonder if the role of PR is at risk and more cos are doing this on their own #smbookclub |
| 8:33 pm |
cherissef: |
@psalinger I think more cos are looking for advice and coaching on how to make PR 2.0 happen. They accept the nontraditional. #smbookclub |
| 8:33 pm |
cmortensen: |
The learnings here are beyond the PR dicipline. All your efforts need to be aligned throughout an org #Smbookclub |
| 8:33 pm |
psalinger: |
@ready2spark and, it may be difficult if they are not part of the brand internally and not respected by the brands community #smbookclub |
| 8:33 pm |
lisalarter: |
@psalinger i actually thing PR SME will become in more demand due to lack of understanding of good PR #smbookclub |
| 8:33 pm |
IvetteMarques: |
@cmortensen the problem is resistance. people think they don't need 2 incorporate SM to succeed. They will become irrelevant #smbookclub |
| 8:33 pm |
MichelleBerkey: |
@ready2spark Many do, but I'm willing to bet more do not than we realize...we get used to our own perspectives #smbookclub |
| 8:33 pm |
ValerieSimon: |
@lisalarter Yes. It is all about considering what to listen for, and listening in order to have an effective conversation #smbookclub |
| 8:33 pm |
Steve_Sanchez: |
@lisalarter Agreed, many companies are not ready. That why pr profs should provide awareness to engage in PR 2.0. #smbookclub |
| 8:34 pm |
ready2spark: |
@cmortensen Absolutely. #smbookclub |
| 8:34 pm |
psalinger: |
@cherissef probably true, but if PR agencies/pros aren't already doing PR2.0, why not just create that inside and learn on own? #smbookclub |
| 8:34 pm |
ready2spark: |
@IvetteMarques Why do you think they're resistant to SM? #smbookclub |
| 8:35 pm |
PinkDeb: |
it seems smaller companies are really taking advantage of SM and we are not all PR folks by trade but it is a natural extension #smbookclub |
| 8:35 pm |
cherissef: |
@Steve_Sanchez I don't think it is that they are not ready. I think they do not know how to utilize. #smbookclub |
| 8:35 pm |
psalinger: |
@lisalarter perhaps, but area so new to so many that SME may be an oxymoron in this space and that we can learn more on our own #smbookclub |
| 8:36 pm |
ValerieSimon: |
Fear of lack of control over the conversation RT @ready2spark: @IvetteMarques Why do you think they're resistant to SM? #smbookclub |
| 8:36 pm |
MichelleBerkey: |
RT @ready2spark: @IvetteMarques Why do you think they're resistant? fear of loss of control, of something new, lack of priority #smbookclub |
| 8:36 pm |
lisalarter: |
@PinkDeb yes but it requires a certain level of skill. People struggle with how to handle the public feedback #smbookclub |
| 8:36 pm |
cherissef: |
@psalinger They can but with guidance.also incorporate cost once they realize they might have to create new position to keep up. #smbookclub |
| 8:37 pm |
PinkDeb: |
resistant - too much time - changing landscape which type SM should i learn? not understanding engagement #smbookclub |
| 8:37 pm |
cmortensen: |
@ready2spark Clients understand more than we think. It is OUR job to explain, teach, & listen to their needs #Smbookclub |
| 8:37 pm |
IvetteMarques: |
@ready2spark I think they don't understand the vlaue b/c they are not engaged in it. When u immerse urself in it u see the ROI #smbookclub |
| 8:37 pm |
pamelaweir: |
I agree with @pinkdeb Smaller companies will have more experience and understand PR 2.0 before the big companies join in. #smbookclub |
| 8:38 pm |
cherissef: |
Maybe their is resistance because not enough results. Companies with proven track. #smbookclub |
| 8:38 pm |
lisalarter: |
@psalinger I am not a PR SME, would love to learn how to leverage SME for SM for my small biz - principals same? #smbookclub |
| 8:38 pm |
cherissef: |
RT @cmortensen: @ready2spark Clients understand more than we think. It is OUR job to explain, teach, & listen to their needs #smbookclub |
| 8:38 pm |
slowfoodto: |
@ready2spark I think PR's innate people skills can transition to user controlled media #smbookclub |
| 8:38 pm |
hypenoticbam: |
@ready2spark I think PR's innate people skills can transition to user controlled media #smbookclub |
| 8:38 pm |
cherissef: |
@cmortensen I totally agree! #smbookclub |
| 8:39 pm |
pkerwood: |
@MichelleBerkey @ValerieSimon no I think fear of loosing control is the number 1 issue of big companies (certainly is in UK) #smbookclub |
| 8:39 pm |
cherissef: |
@cherissef I also think that as a college prof I have a responsibility to teach my students. #smbookclub |
| 8:39 pm |
Steve_Sanchez: |
#smbookclub |
| 8:39 pm |
psalinger: |
@lisalarter maybe. maybe less risk even for a small company, where you can experiment more and really orchestrate it #smbookclub |
| 8:39 pm |
cmortensen: |
Only once we understand a clients goals and inner workings can we make the biggest change for them. We have to listen too! #Smbookclub |
| 8:40 pm |
ready2spark: |
@hypenoticbam Expand on this, Barry. #smbookclub |
| 8:40 pm |
ValerieSimon: |
Also think that companies are slow to realize the SM conversations are occurring- whether or not they choose to participate #smbookclub |
| 8:40 pm |
PinkDeb: |
i also think that measurement - ROI in the traditional sense is not there in SM and big companies don't like that. #smbookclub |
| 8:40 pm |
ready2spark: |
@pkerwood So is the belief that if they don't engage people in a dialogue, no one will say anything bad about them? #smbookclub |
| 8:41 pm |
cherissef: |
@cmortensen Services must be client oriented and not goal oriented. #smbookclub |
| 8:41 pm |
MichelleBerkey: |
@pkerwood I think that may be true, but if so...they need to realize that contol is already out of their hans #smbookclub |
| 8:42 pm |
lisalarter: |
@ValerieSimon you are so right, I sent a VP a screen shot fr Twitter on what people were saying, he was shocked #smbookclub |
| 8:42 pm |
cherissef: |
@PinkDeb I agree that ROI is not visible enough for them to feel like they can take a chance. #smbookclub |
| 8:42 pm |
psalinger: |
@ready2spark it's possible that PR, mktg are reluctant to even tell execs about negative conversations as it reflects on them #smbookclub |
| 8:42 pm |
IvetteMarques: |
@PinkDeb not traditional ROI but we can measure ROR- Return on Reputation. #smbookclub |
| 8:43 pm |
cherissef: |
RT @IvetteMarques: @PinkDeb not traditional ROI but we can measure ROR- Return on Reputation. #smbookclub |
| 8:44 pm |
ready2spark: |
@psalinger Hmm. Experience is about every touchpoing w/ brand/co. PR + Mktg can't possibly control. #smbookclub |
| 8:44 pm |
hypenoticbam: |
@ready2spark PR folks have renowned etiquette, networking skills. The ones who can move to transparency do well in SM #smbookclub |
| 8:44 pm |
ready2spark: |
@IvetteMarques Care to expand? #smbookclub |
| 8:44 pm |
IvetteMarques: |
@ValerieSimon agreed. if they join the convo and listen they may b able to change perceptions or address issues. #smbookclub |
| 8:44 pm |
ready2spark: |
@ready2spark Sorry - I'm all thumbs tonight. #smbookclub |
| 8:45 pm |
psalinger: |
@ready2spark so true, but they keep trying and only want to empahsize positive in many cases #smbookclub |
| 8:45 pm |
ready2spark: |
@hypenoticbam Can an industry built on crafting msgs really let go of control? #smbookclub |
| 8:45 pm |
THelpAssistant: |
RT @ready2spark @cmortensen:Only once weunderstand client goals,inner workings can we make biggestchange 4them.Wehave2listentoo! #smbookclub |
| 8:45 pm |
PinkDeb: |
@IvetteMarques: I agree with you. that is why I am here....I don't think a lot of folks get it ROI as return on influence #smbookclub |
| 8:46 pm |
IvetteMarques: |
@ready2spark if people are saying good things/supporting your brand b/c they believe in u/it that is measurement it's ROR. #smbookclub |
| 8:46 pm |
pkerwood: |
@ready2spark u hav hit the nail on the head. As soon as u show what people r saying about them on SM - big business will listen #smbookclub |
| 8:46 pm |
ready2spark: |
@psalinger That's a big issue in itself. Can draw so many analogies here. #smbookclub |
| 8:47 pm |
cmortensen: |
@cherissef Hmmm I struggle with that point. Shouldn't we be reaching client goals by having aligned services? #Smbookclub |
| 8:47 pm |
psalinger: |
@pkerwood I wonder if that is really true - will they really change behavior, or just get PR/Mktg to manage the conversations? #smbookclub |
| 8:48 pm |
psalinger: |
@ready2spark yes, it is a big issue, and one we will struggle with until execs take customer engagment seriously #smbookclub |
| 8:48 pm |
hypenoticbam: |
@ready2spark Some will, some won't. Same goes for advertising. Maybe fewer there. Need to get out of the silos and interact #smbookclub |
| 8:49 pm |
ready2spark: |
{mod} Where does the role of PR 2.0 begin and end? Or, can u define this? #smbookclub |
| 8:49 pm |
MichelleBerkey: |
RT @psalinger: @pkerwood I wonder if that is really true - wondering too. some may get it. many may respond with old mindset #smbookclub |
| 8:49 pm |
cmortensen: |
@cherissef maybe I'm just missing you on what you mean by services #Smbookclub |
| 8:49 pm |
IvetteMarques: |
@psalinger I think u have 2 change behavior. It's impossible to manage global convos. It forces u 2 change or become irrelevant. #smbookclub |
| 8:50 pm |
hypenoticbam: |
@ready2spark There are PR types who get it ? Brian Solis, etc, even a couple of Torontonians. #smbookclub |
| 8:51 pm |
ValerieSimon: |
RT @IvetteMarques: u have 2 change behavior. It's impossible to manage global convos. It forces u 2 change or become irrelevant. #smbookclub |
| 8:51 pm |
psalinger: |
@IvetteMarques yes, I agree with you there. it's an inherent change needed on many levels by ppl that communicate to markets #smbookclub |
| 8:52 pm |
PinkDeb: |
RT @psalinger I think u have 2 change behavior. It's impossible to manage global convos. It forces u 2 change/become irrelevant. #smbookclub |
| 8:52 pm |
ready2spark: |
{mod} Let's end the last few mins of our chat with key learnings fr book or chat. Pls share. #smbookclub |
| 8:52 pm |
pkerwood: |
@psalinger @michelleberkey I think businsses REALLY care about what is being said - SM will make everyone engage in new way #smbookclub |
| 8:53 pm |
cherissef: |
@cmortensen Sorry! Seems like my last post got lost. I meant more people oriented than number and outcome oriented. #smbookclub |
| 8:53 pm |
psalinger: |
@ready2spark role of PR2.0 begin and end. well, if it's about relationships, it doesn't end potentially. listening is beginning #smbookclub |
| 8:53 pm |
cmortensen: |
@ready2spark PR 2.0 starts when we're talking TO/with ppl. I dont know that it ends but I stead evolves #Smbookclub |
| 8:53 pm |
Steve_Sanchez: |
@ready2spark It begins with connecting with the people you want to reach and dosn't end if you continue building relationships. #smbookclub |
| 8:54 pm |
cmortensen: |
@cherissef oh! Gotcha! Totally with you on that. #Smbookclub |
| 8:54 pm |
pkerwood: |
key learning: PR v PR 2.0 - Speaking in messages Vs. Genuine conversations related to the subject matter of peers #smbookclub |
| 8:56 pm |
IvetteMarques: |
@psalinger I love that. Listening is beginning and then we must continue evloving. Never be complacent. #smbookclub |
| 8:56 pm |
psalinger: |
RT @pkerwood: key learning: PR v PR 2.0 - Speaking in messages Vs. Genuine conversations related to the subject matter of peers #smbookclub |
| 8:56 pm |
PinkDeb: |
just do it! get involved in the conversation #smbookclub |
| 8:56 pm |
cherissef: |
@ready2spark I love the fact that PR 2.0 moves us back to PR being about relationships. #smbookclub |
| 8:57 pm |
ValerieSimon: |
2.0 offers PR a lot of oppt, but we must readjust our thinking RT @ready2spark: key learnings fr book or chat. Pls share. #smbookclub |
| 8:57 pm |
MichelleBerkey: |
key learning: SM environment is changing ALL of our industries in fundamental ways #smbookclub |
| 8:57 pm |
pkerwood: |
@psalinger totally agree its all about the conversation #smbookclub |
| 8:57 pm |
cmortensen: |
RT @Steve_Sanchez: It begins w/connecting w/the ppl u want 2 reach & dosn't end if u continue building relationships #smbookclub #Smbookclub |
| 8:58 pm |
lisalarter: |
#smbookclub |
| 8:58 pm |
ValerieSimon: |
RT @psalinger: role of PR2.0... if it's about relationships, it doesn't end potentially. listening is beginning #smbookclub |
| 8:58 pm |
cmortensen: |
RT @cherissef: @ready2spark I love the fact that PR 2.0 moves us back to PR being about relationships. #smbookclub #Smbookclub |
| 8:58 pm |
ready2spark: |
RT @ValerieSimon: 2.0 offers PR a lot of oppt, but we must readjust our thinking #smbookclub |
| 8:59 pm |
Steve_Sanchez: |
RT @PinkDeb: just do it! get involved in the conversation #smbookclub |
| 8:59 pm |
pkerwood: |
RT @Steve_Sanchez It begins with connecting with the people you want 2 reach & dosn't end if u continue building relationships. #smbookclub |
| 9:00 pm |
ready2spark: |
Thank u 2 all 4 a great chat! Fantastic comments. Would u plz let me know ur thoughts on date/timehttp://twtpoll.com/r/tuiv0v #smbookclub |
| 9:01 pm |
Steve_Sanchez: |
Have to jet at local Panera and it's closing time. Wonderful time chatting with everyone. I look forward to the next chat! :) #smbookclub |
| 9:01 pm |
cmortensen: |
@ready2spark my learnings: Building coversations, gaining relevance, listening to what's being said and engaging #Smbookclub |
| 9:01 pm |
psalinger: |
@ready2spark thx for moderating. good start to book and PR discussion #smbookclub |
| 9:02 pm |
ready2spark: |
Pls don't forget to suggest future books http://www.smbookclub.pbworks.com #smbookclub |
| 9:02 pm |
ready2spark: |
Chapter 2 will be discussed at our next chat. So read up :) #smbookclub |
| 9:02 pm |
cherissef: |
@ready2spark Thanks for a great chat! #smbookclub |
| 9:03 pm |
PinkDeb: |
thanks all! #smbookclub |
| 9:03 pm |
IvetteMarques: |
Thx to @ready2spark for mod & @dbreakenridge & @briansolis for their book and giving the #smbookclub so much 2 talk about just from part 1. |
| 9:03 pm |
pkerwood: |
@ready2spark gr8 job tonight tnx - a bit earlier 4 next chat plez its 2am in the UK & I'm pooped! :) good night all #smbookclub |
| 9:03 pm |
MichelleBerkey: |
Thanks all! See you next time! #smbookclub |
| 9:04 pm |
ValerieSimon: |
Looking forward to it! RT @ready2spark: Chapter 2 will be discussed at our next chat. So read up :) #smbookclub |
| 9:04 pm |
pamelaweir: |
@ready2spark Great chat. Thanks. lots to think about. Can't wait for the next one. #smbookclub |
| 9:06 pm |
cmortensen: |
Thanks everyone for the great chat! @ready2spark great job moderating! Looking forward to Part 2 #Smbookclub |
| 9:08 pm |
lisalarter: |
RT @cherissef: @ready2spark Thanks for a great chat! #smbookclub (Very Cool, great sharing of ideas!) even if @TELUS eavesdropped Lol |
| 9:13 pm |
ABCeyEvents: |
@PRgalforhire RT@hypenoticbam PR folks have renowned etiquette, networking skills. Those who move 2 transparency do well in SM #smbookclub |
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